Focus on the Essential
We strip away noise to surface the few initiatives that actually move the system.
About Us
We build clarity, momentum, and measurable outcomes.
We’re a consultancy engineered for decision velocity—combining research-grade analysis with design thinking and operational empathy. Less slideware, more signal.
Pragmatic. Evidence-led. Outcome-focused.
From early diagnostics to execution at scale—we align leadership, teams, and markets around strategy you can actually ship. Our craft is converting complexity into leverage.
Design for Adoption
Strategy that teams embrace—because it’s intuitive, measurable, and humane.
Partner, Don’t Preach
We work embedded with your leaders to co-create durable, compounding outcomes.
Leadership
CFO
Alec Whitten
Finance strategist focused on capital efficiency, cost optimization, and M&A readiness for growth-stage companies.
CEO
Kelis Ford
Transformation leader with 15+ years guiding enterprise strategy, operating model redesign, and GTM execution.
Work with us
